Ending 27th Jan, 2025 18:00
Timed Online Jewellery, Watches & Coins
121
Swatch - A group of 16 wristwatches
including: Soup de Poisson (PWZ106); C-Monsta (SDZ101); Mind the Shark (SDK902); Cherry Drops (SDG102/103); Black Wave (SDB102); Spray Up (SDN103); Seetang (SDK900/1); Tipping Compass (SDK111); Azimut (GK179); Mint Drops (SDK108/9); Silver Trace (SDN107); Blue Sky (SBN100); Red Harbour (SBG100); Black Rudder (SBB100); Big Blue (SBN101); and Silver Moon (SBK100) (16)
Swatch watches, launched in 1983 by Swiss watchmaker Nicolas Hayek, revolutionised the watch industry. In the 1970s, the Swiss watch market faced severe competition from inexpensive, mass-produced Japanese quartz watches. Swatch responded by creating affordable, stylish watches that merged Swiss craftsmanship with a modern, playful aesthetic.
The key innovation of Swatch was its simplified design—using fewer components and lightweight plastic materials, making production more cost-effective. This approach not only saved the Swiss watch industry but also made watches accessible to a wider audience, turning them into fashion statements, rather than just timepieces. Swatch watches were known for their bold colours, quirky designs, and frequent limited-edition releases, often collaborating with artists and designers, further boosting their appeal.
Beyond their commercial success, Swatch watches are significant for democratising Swiss watchmaking and introducing a fun, creative approach to what was once considered a luxury product. Today, Swatch remains an iconic brand, symbolising innovation, art, and affordability in the global watch industry.
Sold for £240
Auction: Timed Online Jewellery, Watches & Coins, ending 27th Jan, 2025
All lots are subject to 30% (inclusive of VAT) Buyer's Premium on the hammer
